Successful SEM: Track Your Conversions

  It’s the key to most SEM campaigns. If you know what Ad Group, which keywords, which ad copies are being the ones converting the most, you can then plan an optimization strategy: Create a separate Ad Group for that keyword and it derivatives, add new keywords, implement the same ad copy on other Ad [...]

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Online Scams: Faceboook.com and Typical Scams

After mistyping facebook.com by adding another “o” I landed on the below website: A female voice tells you: “Congratulations! You have been selected to take part of our annonymous survey, please answer the following questions and get our exclusive prizes!” It’s not exactly word by word, but very similar I guarantee. If not try it [...]

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What E-mail Marketing Company Should You Use: Constant Contact, Vertical Response, GetResponse

I have tried several e-mail marketing providers. I started with Constant Contact, continued with Vertical Response, and the latest one I have been using is GetResponse. Of the three mentioned companies, the one that impressed me the most is Constant Contact. Unfortunately to me, I was a newbie in the e-mail marketing world and did [...]

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