5 Marketing Lessons from the 2010 World Cup

Although the 2010 World Cup in the Republic of South Africa has not finished yet, I think it is safely to identify some marketing trends (or lessons) that were acknowledge throughout the past 27 days. I encourage you to submit your opinions and anything you want to say about this post in the comments section. [...]

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DMA Releases 2010 ‘Statistical Fact Book’

DMA’s Statistical Fact Book, in addition to the wealth of new research and data, provides information from 75 prominent sources. Some key findings include: 79 percent of households either read or skim advertising mail sent to their home. The average salary range for a creative copywriter for catalogs with 1 – 3 years experience is [...]

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New U.S. Census to Reveal Major Shift: No More Joe Consumer

Hoy en día muchos estamos esperando los resultados del biggest marketing research de la década en USA: the 2010 Census. Y esto es lo que dice AdAge en un artículo en el cual presentan un “white paper” el cual predice ciertos resultados. Minorities are the new majority. “One fact says it all,” Mr. Francese writes. [...]

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