Successful SEM: Track Your Conversions

  It’s the key to most SEM campaigns. If you know what Ad Group, which keywords, which ad copies are being the ones converting the most, you can then plan an optimization strategy: Create a separate Ad Group for that keyword and it derivatives, add new keywords, implement the same ad copy on other Ad [...]

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Pay-per-Call TV: Best Direct Response effort for Small-to-Mid size Biz

Advertising on TV is expensive. Most of us know that. The world of communications is suffering the “convergence” of all media through the explosion of Internet TV. However, several small companies that rely on direct response (hard core ROI, measured -sometimes- by the hour) try to focus their efforts on broadcasting their own commercials directly [...]

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What E-mail Marketing Company Should You Use: Constant Contact, Vertical Response, GetResponse

I have tried several e-mail marketing providers. I started with Constant Contact, continued with Vertical Response, and the latest one I have been using is GetResponse. Of the three mentioned companies, the one that impressed me the most is Constant Contact. Unfortunately to me, I was a newbie in the e-mail marketing world and did [...]

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