Pay-per-Call TV: Best Direct Response effort for Small-to-Mid size Biz

Advertising on TV is expensive. Most of us know that. The world of communications is suffering the “convergence” of all media through the explosion of Internet TV. However, several small companies that rely on direct response (hard core ROI, measured -sometimes- by the hour) try to focus their efforts on broadcasting their own commercials directly [...]

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Create Buzz For Your Blog, Website

There is a list of things that most bloggers, publications and companies struggle for in this digital and social media era. Creating buzz is part of the Top 5. A college career and a demanding job are not great partners for this personal weblog, but I found SeededBuzz to be a great idea that could [...]

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New U.S. Census to Reveal Major Shift: No More Joe Consumer

Hoy en día muchos estamos esperando los resultados del biggest marketing research de la década en USA: the 2010 Census. Y esto es lo que dice AdAge en un artículo en el cual presentan un “white paper” el cual predice ciertos resultados. Minorities are the new majority. “One fact says it all,” Mr. Francese writes. [...]

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