Author Archives | juanmlopez

juanmlopez - who has written 15 posts on Plan (1) by Juan.

I think that the best way to know me is by reading my posts, comments and check my personal links. Some people might prefer not to read my posts, therefore I feel the obligation of writing something "personal" here. I was born in Argentina. In Buenos Aires, 1985. I traveled very little up until I moved to Miami, and started "Livin' la vida loca." Which means, studying. I never got to experience the "college-life" that someone taught me about during my last three years at FIU (it took me about 6 years to graduate with a BS in Communications). Bilingual... very bilingual. I'd like to confess that I speak more Spanish than English... but more Spanglish than Spanish. Which I promise to avoid as much as possible. Well, that's me.

Contact the author

Successful SEM: Track Your Conversions

27 July 2011

0 Comments

Successful SEM: Track Your Conversions

  It’s the key to most SEM campaigns. If you know what Ad Group, which keywords, which ad copies are being the ones converting the most, you can then plan an optimization strategy: Create a separate Ad Group for that keyword and it derivatives, add new keywords, implement the same ad copy on other Ad [...]

Continue reading...

Online Scams: Faceboook.com and Typical Scams

12 November 2010

0 Comments

Online Scams: Faceboook.com and Typical Scams

After mistyping facebook.com by adding another “o” I landed on the below website: A female voice tells you: “Congratulations! You have been selected to take part of our annonymous survey, please answer the following questions and get our exclusive prizes!” It’s not exactly word by word, but very similar I guarantee. If not try it [...]

Continue reading...

Pay-per-Call TV: Best Direct Response effort for Small-to-Mid size Biz

10 November 2010

0 Comments

Pay-per-Call TV: Best Direct Response effort for Small-to-Mid size Biz

Advertising on TV is expensive. Most of us know that. The world of communications is suffering the “convergence” of all media through the explosion of Internet TV. However, several small companies that rely on direct response (hard core ROI, measured -sometimes- by the hour) try to focus their efforts on broadcasting their own commercials directly [...]

Continue reading...
Get Adobe Flash playerPlugin by wpburn.com wordpress themes