DMA Releases 2010 ‘Statistical Fact Book’

DMA’s Statistical Fact Book, in addition to the wealth of new research and data, provides information from 75 prominent sources. Some key findings include:

• 79 percent of households either read or skim advertising mail sent to their home.
• The average salary range for a creative copywriter for catalogs with 1 – 3 years experience is $60,000 to $77,000.
• Emails with subject lines of less than 35 characters have higher click through rates.
• One in four Inc. 500 companies consider Twitter an appropriate vehicle for B-to-B communications. (The Inc. 500 is a list of fastest-growing, private US companies compiled annually by Inc. Magazine.)
• 22 million Hispanic Americans were online in 2009, a 63 percent increase from 2004.
• 47 percent of spending on Internet advertising in the US goes to Paid Search.

Check out the original article from The-DMA.org

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