It’s the key to most SEM campaigns. If you know what Ad Group, which keywords, which ad copies are being the ones converting the most, you can then plan an optimization strategy: Create a separate Ad Group for that keyword and it derivatives, add new keywords, implement the same ad copy on other Ad [...]

After mistyping facebook.com by adding another “o” I landed on the below website: A female voice tells you: “Congratulations! You have been selected to take part of our annonymous survey, please answer the following questions and get our exclusive prizes!” It’s not exactly word by word, but very similar I guarantee. If not try it [...]

Advertising on TV is expensive. Most of us know that. The world of communications is suffering the “convergence” of all media through the explosion of Internet TV. However, several small companies that rely on direct response (hard core ROI, measured -sometimes- by the hour) try to focus their efforts on broadcasting their own commercials directly [...]